Lueder Construction Unveils New Brand for Next Generation


Omaha, Nebraska: November 25, 2019

For immediate release >> Lueder Construction unveiled today their new brand for the next generation of the company. Founded 135 years ago as the A.C. Busk company, Robert G. Lueder joined the company in 1940, officially changing the name. Lueder has been integral in building iconic landscape and community-changing projects through most of Omaha’s history.

“It’s been an honor to be part of Omaha’s growth through the years,” said the Lueder CEO. “The visionaries who see what Omaha can be rely on Lueder Construction to bring their ideas to life.

As our community grows and changes with optimism, so does Lueder. Our new brand is reflective of this optimism.”

Customer research informed the development of Lueder’s brand identity. “The research reinforced for us that what people envision for their place of work, worship and community service is embraced by our mission to bring that vision to life,” said Greg Key, who was tapped to take the company forward as president in 2017. Key explained that the new logo denotes the foundation Lueder builds to enable clients’ dreams to soar. The color blue denotes confidence in mission combined with orange that denotes vision. “Mostly the new logo is a symbol that Lueder is looking forward –  growing and going boldly into the next generation of this great company,” he added.


Lueder Construction, a 135-year old legacy company, builds landmark projects across many segments including commercial, industrial, education, medical, worship spaces, hospital, medical, multi-family, recreational and retail. The company is the recipient of numerous awards including Best Place to Work, Omaha Chamber Golden Spike and numerous ABC Excellence in Construction Awards.  The trades performed by Lueder Construction include supervision, demolition, minor earthwork, concrete, light masonry, rough carpentry, finish carpentry, light steel erection, and specialties installation.